Deep Food Experiences
Across Japan
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Eat! Meet! Japan 2021 Winners
Spanning 10 prefectures across Japan, discover this year’s award-winning food experiences.
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Eat! Meet! Japan 2021 Ambassadors
Meet the Eat! Meet! Japan ambassadors, travelers who love exploring Japan and sharing their experiences with others.
MEET THE AMBASSADORS
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EAT
Discover authentic Japanese cuisine
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MEET
Learn from locals, experts, and fellow travelers
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JAPAN
Experience life in less-traveled parts of Japan
WHAT IS EAT! MEET! JAPAN?
Eat! Meet! Japan is a project that recognizes and promotes the best Japanese food experiences nationwide. Commissioned by the Ministry of Agriculture, Forestry, and Fisheries (MAFF), the project aims to encourage repeat visits to Japan, providing an environment where foreign tourists can continue to have unique Japanese food experiences even after multiple visits to Japan.

These fifteen Eat! Meet! Japan winners for 2021 represent eleven prefectures of Japan. The judges selected a diverse range of experiences, but they all have one thing in common: bringing people together through food and providing a window into the culture of the area represented. During these award-winning experiences, Japanese food is a gateway into topics like history, spirituality, sustainability, local agriculture, and craftsmanship.

EAT! MEET! JAPAN 2021 CONTEST
During the contest application period, from May to July 2021, there were a total of 175 entries. Of these, fifteen experiences were awarded prizes. The winners received professionally produced promotional videos, social media marketing, exposure on the byFood booking platform, and mentoring from commercialization experts.